Advocacy

We speak up on issues that affect Canadians – at any age

Older adults are the fastest-growing age group in Canada. Together with our members and partners, we advocate for critical policy improvements to address urgent needs now and create a more secure and compassionate future for everyone.

Key issues

National Seniors Strategy

Older Canadians are the fastest-growing segment of our population, but gaps in healthcare and social policies are creating barriers to seniors’ independence and inclusion. A coordinated National Seniors Strategy, with dedicated funding and accountable goals, will ensure we meet the evolving needs of seniors.

Geriatric Healthcare

Canada’s population is aging. In 2012, almost one in seven Canadians was a senior. Now the number is more than one in six. By 2030, that will jump to nearly one in four. Our health care system (and social systems) needs to re-think how to address the rising needs of this huge demographic.

Environmental Stewardship

Responsible use of resources, conservation, protecting our air, land and water — improving in all areas is critical to a sustainable future.

Advocacy

See all >

How youth and adults can work together for environmental action
How youth and adults can work together for environmental action

A sustainable future and human survival depend on climate action and environmental stewardship. And while environmental sustainability is an issue of concern for all of […]

5 signs you’re experiencing ageism and what to do about it
5 signs you’re experiencing ageism and what to do about it

Ageism is stereotypes (thoughts), prejudice (feelings) or discrimination (actions) on the grounds of a person’s age. Ageism exists within institutions and communities, within interpersonal relationships, […]

What is ageism?
What is ageism?

Ageism is stereotypes (thoughts), prejudice (feelings) or discrimination (actions) on the grounds of a person’s age. According to the World Health Organization’s (WHO) Global Report […]

Vibrant Voices advocacy partners

Vibrant Voices is a community-based advocacy campaign supported by nine organizations, representing more than two million older adults and their families.