Advocacy Campaigns

Over 500 challenge participants in third annual Social Isolation Awareness Month

The RTOERO Foundation’s third annual Social Isolation Awareness Month campaign wrapped up at the end of October. The campaign’s focus was to shine a light on the issue of social isolation.

577 people signed up for the weekly challenges. These challenges were designed to raise awareness of and help identify those who are socially isolated. The challenges led to an exploration of community resources that are available to support lonely and socially isolated seniors.

The last challenge was more of a personal exercise. Participants were asked to assess their own risk of becoming socially isolated and to reflect on steps they can take to reduce or prevent these risks in the future.

The campaign has raised $99,173.20 to date thanks in large part to generous donations from RTOERO members. These funds will be granted to social isolation research projects in 2021. The findings, reports and conclusions resulting from these research projects is critical in helping to overcome the risks of being socially isolated.